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Originally posted by Cleo
I have to say most of what I promote doesn't turn me on and some of it pretty much grosses me out not to mention that I have pretty much complete disdain for most trannies which is my number one money maker.
That being said I try to climb into the skin of my target audience. I use Google a lot to get an idea of what it is that they find arousing and what terms to stay away from so that I don't insult anyone.
Basically it is about getting educated about what it is you are trying to sell. Doesn't matter if it is appliances, cars, maintenance contracts, burly men who love other men or men who live as woman who like to fuck other men in the ass.
When dealing with sexual desires and fetishes you need to put yourself into their mind set and try to see things as they do.
Another good way to learn about your target audience is to find Boards or Blogs where they hang out.
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Well said Cleo!
A lot of the "discussion" and "feelings" between straight and gay webmasters on this topic (which has been going on and on over the years) has its roots in R-E-S-P-E-C-T. This goes for both sides. I've met disrespectful as hell straight webmasters who put down the gay community yet boast about all the $$ they are making from gay sites... then again I've had run-ins with gay webmasters who were downright mean when asked simple lingo/etiquette questions about promoting gay sites by a straight webmaster.
I think the best advice is to learn as much as you can, find a source - like an online community or a friend who is active in the lifestyle pertaining to the market, genre or niche you are wanting to promote - and then use that advice & knowledge to build a quality, solid site.
You'll never be able to please all of the people all of the time - but having a good attitude and remembering to have respect for people who have different interests than you can really go a long way toward building a site that will sell.
