First off - this thread will probably get moved over to the SE forum
What he's talking about is Traffic Blazer which retails for about $30 - its a "traffic manager" and is just another tool to get yourself banned from search engines
If someone tells you that you need SEO on a site you might want to read Googles SEO page
http://www.google.com/webmasters/seo.html
You can get most of the info you really need to rank well in SEs right here in our search engine forum - just start reading
As others have mentioned - its best to post your URL if you want some free advice