JanTM - Ive had a similar problem this year - I think we both started out about the same time really pushing this - the thing I found was that I have to treat it as a job (the mundane parts anyway) and new projects become my "fun" part - experimenting and seeing what I can do with say SEs, new avenues etc.
I know in the back of my mind that the mundane parts (submitting, reviewing etc) hae to be donw and I try to get those in a pattern and done first - then reward myself with new things and projects to really have fun with.
Sometimes I also find that talking to other WMs and trying something as a team helps as well
