When to drop a sponsor?
How poor do conversions for a sponsor have to get before you say enough's enough and you drop them. I have one sponsor that's creeping upwards of 1:2000 which doesn't look good.
I've only been doing this business for about 2 1/2 months so I can't really tell if it's the sponsor, the season or me, so I'd be interested in hearing what criteria you have for dropping/sticking with a sponsor.
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