[GenXer]

I have my firewall on right now, but I have the settings turned to where it displays all images and everything. If I turn the settings on to block ads, all it really does is block animated gif's and banners with cookie tracking software etc and pop up ads

How can you fight it? Well, there isn't much you can do except just create more text links and if you do have pop ups I would suggest only using one. If pop up hell starts on your site, I garauntee the surfer will turn on his firewall settings to high.