I dont know if anyone has hard facts on this CB...
but..... if movies were the best converters.. then all you would see is movie sites/promos etc..
It also depends on what you're selling too,.... selling a movie site with pictures is usually going to be harder, but its doable.
Quetions and bandwidth and cost effectiveness are also at issue... run movies all the time... you are gonna spend more on bandwidth.... so they better convert better
My advice... don't get too caught up in the numbers .. whats the definition of a "tour exit"?
DD