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I think its very possible especially if you give the perks due the traffic generators and ensure the sponsors realize that the traffic doesnt come cheap like they do in the mainstream world already.
Have you noticed the amount of sponsors that have sprung up in the last year because they realize that traffic is almost free from us?
There are many benefits for a WM that could be put in that organization, as long as the overall path is to the promotion of the biz long term and not just for one companies benefit like so many of the splinter organizations that exist out there today.
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