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I'm suprised that your sponsors aren't giving you ideas on traffic and how to find it. Seem that they would get the fact that if they helped you and worked more with their webmasters that they would over all make more money. We do it and our webmasters loving it. ;o)
Now about your traffic, you should try making fake tgp sites and listing them arround on the high traffic sites. List your site in a nice area, add a small banner maybe. It has worked for my free gay sites in the past and still brings in a nice little bit of traffic. even though i can't work on it all the time.
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