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Originally Posted by kristian
Another idea would be to issue webmasters with a form of virtual certificate to be spent at certain stipulated content providers. The certificates could be offered at the start of each month (but are only valid for the duration of that month). Everyone gets a basic certificate. But the value of these certificates increases based on the webmaster's performance in the previous month (0 - 20 signups, basic certificate; 21 - 50, $X certificate, etc).
Your webmasters would have a far greater chance of getting listed on tgps and LLs using this kind of free content. You probably already have alliances with major content providers who would be willing to accept these certificates and receive payment from you at the end of the month.
Just an idea.
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...and an excellent one, too! 
One creative thinker there!
You can still support newbies with (let's just grab a figure) 2 sets exclusive to them (or only to 5 webmasters/month or so).