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I have a few copies of phpadsnew setup for different projects (mainstream/adult) and the best way I can say to do it is use a subdomain ads.fetishphiles.something, create a zone for each site you are using the ads for, and then just call them using the remotejavascript.
Also, by using this method, if you ever need to serve more than 3-4 million ads per day you can easily move your entire adserver/db to another machine and not have dead or old links during the transition.
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