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The common rule that link lists apply to free sites is 3 sponsor ads per page.
With that in mind you should build your pages so that there is always an ad in front of the surfer no matter where he is on any page on the site.
Text ads - in bright colors and easily read fonts go best at the top of the page so that they load quickly and surfer sees them. Banner ads with some juicy text around them go better towards the middel and bottom of the page.
When using banner ads try and choose ones with low file sizes - especially on the pages that the surfer will breeze through. Banners with big file sizes won't have loaded before the surfer leaves the page and that is just a waste.
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