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Originally Posted by modF
What makes you want to join a sponsor and send traffic?
Is it their:
Board persona?
Branding of progam via ads?
Friends?
Sites?
Free Content/FHG's?
Contests?
Or something I've not listed here?
Personally, I usually go with the best sites that I can convert with.
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I prefer sponsors who offer access to their members area. First of all I can grab promotional content which the surfer will find if he signs up.
Another one is that I´m able to make descriptions of the members area myself for textlinks and descriptions. Those textlinks do work much better for me than fhg´s and so on. I just checked convertion rates for 2004 and got to know that fhg´s don´t convert very well.