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Originally Posted by frankthetank
I prefer sponsors who offer access to their members area. First of all I can grab promotional content which the surfer will find if he signs up.
Another one is that I´m able to make descriptions of the members area myself for textlinks and descriptions. Those textlinks do work much better for me than fhg´s and so on. I just checked convertion rates for 2004 and got to know that fhg´s don´t convert very well.
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But if the sponsor will give its largest affiliates with an access to the members' zone for them to take the content they need for advertising, then the subscriber has no exclusive at all.
Maybe it's better to use the sponsor that gives non-exclusive content to every advert in order not to have the content repeating?