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You will only make your money back if you have
1. exclusive unseen content
2. a tested gallery template that works well and has generated lots of signups already
3. either a high pps payout ($30+ / better if you can send that many sales that you get bonus payouts like topbucks $40-42) or the site has a great members area and your members will stay for a couple of months.
Otherwise you will lose money not only from the cost of the paid spot but also for bandwidth.
Rami's network of sites for example can burn 20mbit with movie galleries easily.
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