If you want to pursue the free site route you need a LOT of free sites to push real volume... from looking some free site builders' stats, it seems to me that you can go from 0-1500/2000 a day quite easily (from the surge of new traffic and not counting tommys) but after that you are just adding to that long term ebb and flow of traffic... it seems to me that every free site you build will add 5-30 long term hits a day to your bottom line once you are off the new lists, a lot more if you can leverage the incoming free site links into SE traffic. Your exact numbers and ratios will differ, but the numbers don't lie... x hits a day to your free sites, x 10% CTR (or whatever), x whatever ratio you get with your sponsors... so you can see that you need a LOT of free sites to make bank. These are just my observations, I don't make free sites myself... b/c although it's really good long term traffic, it's too slow for me.
So if you are unhappy with the money you're making:
build more free sites;
optimize your sites and your sponsors so you're making more effective use of the traffic you have and build;
find more sources of traffic.
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