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I hate Norton and think it contributes to the spread of viruses and malware, so I wouldn't be using that.
I've also started to tell surfers about using escape to stop gif animations. Those jiggly ads and the white page frames really annoy me. I also have active-x off permanently, so I don't have to put up with flash downloads or noises. I welcome a reasonable number of ads on a page. They provide some good links and info, and give a webmaster a chance to get paid for his work without having to use cheating methods.
I also keep j/script on prompt, so I don't need to install popup blockers or stuff like that.
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