Alexa is a pain in the ass.... what is so frustrating is when clients think that they should base their entire strategy upon Alexa numbers. They are so iffy - I mean, on our best days our Alexa numbers are crap and on the other hand, when we have low numbers, Alexa jumps up like our traffic is through the roof.
The thing that frustrates me the most is those days when it drops off to a null... try explaining THAT to a client. They think something went wrong with the site, the site got blocked, dropped off the SEs or any number of Chicken Little freak out scenarios.
I've forwarded articles, tips from here @ GG&J and anything else I could think of showing that Alexa is a fickle beast.... *sigh* It's SO frustrating!
