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Originally Posted by tb
Ronnie, how do you track your ads and what makes an ad exciting?
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I use phpadsnew to track mine. It's an incredible script and it's free..
Course the new one takes a little learning. I am still using an older version, shows me how my ads work, so works for now. One of these days I need to upgrade. The script has been mentionedon this board a few times.
As for better ads, usually it is trial and error. Not a real good answer. An ad might do well for me, while it does'nt for another webmaster. Just like a sponsor might do well one one person, but not for another.
The biggest thing I see people do wrong is not targeting close enough. If your doing a site for mature bbw's, show them mature bbw ads and of course sites that have mature bbw's on the tour. I know it sounds like common sense, but many people miss the boat. I saw one site the other day, that had a lesbian banner, but the site had nothing to do with lesbians. If your doing a footjob site, have ads and a sponsor that show footjobs or talk about them. You might get away with a foot fetish site, but with one that actually shows footjobs, you'll have a better chance of getting sales and clicks.
Of course some animation in the ad can help. Bigger ads do better some times. Keep them fresh, ads will go stale over time. Odd sized ads can make a difference. Great text or good smack with an ad can make a big difference. Talk to the surfer, get them excited, give them a reason to click. Watch tv, read magazines, read newspapers, how do they motivate people? You'd be surprized, you'd think an ad would pull great, but it might pull crap, you dont know sometimes. But if you track, your one step closer.
When I make a ad rotation, I add at least two if not more banners, when possible. Thats rotating in one spot. For one you have something to compare too. Also, if one is weak, you have another that might get some clicks instead of losing them all on one ad.
Some times you can track your ads, like for tgp galleries. But if you use banners you've already tracked elsewhere, you shoiuld have a better shot at more clicks and sales.
ronnie