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You can still do it for sure, if your technique is good and you can bring as much linking power to bear as the big LLs/ TGPs. I wouldn't try it white hat style unless you already have a big established site, you certainly won't be able to do it with new domains. I wouldn't put any appreciable effort into targeting "free" anything... you have to get the keywords which actually have a high proportion of buyers. The real cream and the sweet stable long term traffic is in having tons and tons of more specific phrases.
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