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That's what I thought, but re-reading I think what Sir Horny is saying is that even though the tour is a load of old shite, seeing more of what is inside the site itself by seeing the FHG, that may help convince them that 'well the tour sucks but I know there's good content inside' kinda thing.
As ronnie stated, probably the best thing if the sponsor allows is to make your own tour, be it a 1 page wonder or whatever, and link direct to the join page.
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