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Interesting points here,
Linkster - that makes complete sense about shaving, one sponsor I used to be consistent with I've not made a sale with for over a month, even though I'm sending more traffic to them than ever.
Tickler - I've also contacted a few sponsors and asked them if it's OK through choice to keep using hardcore banners and such, most said no problem - my choice, a couple said nothing at all, none said no.
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