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Do as wankmaster suggested, but link lists and link directories are also part of it...providing they have a Blog category (as we do). Search engines will pick up on yours...so no worries. You can submit it manually if you wish, but usually when you begin to setup a network of links between blogs and other sources, sooner or later you will get indexed.
For word of mouth...this is obviously always great to have. Some ideas are, placing your blog name and link in your forum signiature so each time you participate in a forum (any forum), people will see it. If your blog offers a good source of information, articles are good to get done on you. Site reviewers (and even blog reviewers) help as well when they mention great things about your site. Talking to people you know (offline) is another....these are just a few methods of many of course....
Keep a bloggin!
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