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Yahoo is probably advertising because they are about to switch to Inktomi, which will make their SERPs suck 150 pound bags of dick and call it a light lunch.
Trying to Optimize for Inktomi is a nightmare because it is so imprecise, plus if you want to make sure that you pages get listed and stay listed in Inktomi - you better get ready to pony up some cash.
Inktomi testing on yahoo has already started in the UK. The yahoo gravy train is nearing it's end.
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