I always use alt tags on all images.
In this case I used title tags on all the links and the term they picked up on existed only in a couple of the title tags, (I did it deliberately as a test - I read somewhere that using title tags on all links would improve search terms and I wanted to find out for sure)...
That was back in April / May this year & I've made hundreds of changes to the page since then so I'm afraid it won't help looking at it now
You can always try it yourself though
