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PPC
It can be good if it lands at the right place. It gets a little pricey when you miss. You are actually spending money on people who are not necessarily there to buy.
Don't necessarily jump on the number one spot try working a lower space and watch where they go and leave. Then slowly gear it up. Use three word keyphrases they get 35% of searches, work the titles of your creatives and try a number of words and groups of words.
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