Moderators, would you move this to the search engine forum for us please?
Thanks in advance.
Jeka, I'm going to look into having the se chat at another time slot every other session - how about 7pm EST, is that a good time?
Now, for the rest of it... You guys are throwing a few dozen questions at me here, really too many for me to do justice too, so if you could pick one question at a time that would make giving a good answer much more possible.
Remember, all search engine work is pretty much voodoo. By that I mean it's done based largely on guesses and beliefs, on "What Might Work", because the SE's intentionally conceal their true methods and tricks. So, when I pick a figure like "15% chaos", that's just my guess, with a bit of fudge factor thrown in. I have reasons for making that guess, but it's still just a guess.
I want to emphasize my main point last night, which is that when you see both a yahoo rep and a google rep in a strong agreement about something they are calling "natural linking", at a major SE conference, that's a very strong hint that "natural linking" is an anti-spam and ranking technique that they both think is important.
For us, that means thinking about "natural linking" is probably going to be even more important if we want to rank well and make search engine money.
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