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I found a helpful post by security man in which he described how he uses advertisers, campaigns etc.
advertisers are each sponsor, then within each advertiser are campaigns which are the niches or sites for that sponsor
publishers are your websites or niches, and zones are specific places on a webpage where you want ads to appear.
This helped me tremendously, and now I'm beginning to wonder just how I operated and made sales without phpadsnew! This program is amazing! WOW!
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