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You are asking a lot of questions with just that one post. There is a lot to go into an affiliate program. First, when you say you are thinking of using affiliates, I assume you mean starting a partnership program through your credit card processing company. If not, it's a whole new ballgame. There really isn't a norm for a number of affiliates. Get as many as you can get. If you have your own content, give a lot of it away. Start by giving the major percentage to those that send traffic and just build up.
There is a lot that goes into any affiliate program. Be ready for it.
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