[DJilla]

Help me understand this. I've seen more than a handful of paysites disappear in the last year or so. I can't figure out how or why this happens and to me it really doesn't make any sense.

Let's disregard those sites that are just stealing money and finally get caught.

But, if you have a site, with content, especially niche content and your own servers or even hosted, even if you get in trouble and have to lay off employees or get a job, why would a site not just make enough little money on its own just sitting there with typical links, affiliates, etc. whatever.

What would be you five most important rules not to fail?