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Originally Posted by Yahook
Simon, Alexa will not show mw if you send lots of CJ or other traffic like this to your domain. But I can compare Google PageRank and Google Backward Links - I think it's enaugh to compare site for SE traffic.
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I know that's what many here think, no matter how many times others post about ignoring PageRank and how Google's backlinks don't tell you the real story. So I'm just mentioning again that to get the real story sometimes requires going way beyond those "tools"... and often means you also need to know all of the domains involved (and the people who own them).
Also, since very few outside the tech world install the Alexa toolbar, quoting their stats for the adult market is almost always pretty far off the mark.
But use whatever is comfortable for you. Personally I base my decisions on other data.