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Originally Posted by DollarManSteve
In your case above, if the sponsor didnt count raw hits to the gallery, visiting the gallery yourself over and over within a certain time period would only count 1 unique - which is completely reflective of the reality.
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I'm talking about clearing all cookies and caches, then sending 1 hit to a specific site, clicked though all the way to the signup page. 24 hours later, these sponsors would still show zero hits for that day for that site. A fairly common occurance by my experimentation.