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It all adds up.
Say a program with 10 sites gets 100 sales.
90 @ 4.95 = 445.50
10 @ 29.95 = 299.50
for a total of 745.00
If 90% are pps @ 30.00 they payout 2,700.00, which is a big nut to crack along with paying for updates and payroll, hosting, promotion...etc.
Of course they get conversions and rebills and some income from exit traffic.
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