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Originally Posted by Jim
I really don't think it would be spam at all. It's what most people would call marketing. If GGandJ only had sponsors that clicked on that link that says "Interested in Advertising on GreenguyandJim? Click Here", we would have about a quarter as many sponsors as we do. Just make the email personal to the person you are sending to and you should do fine.
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ONE of any email to me is not spam... its good marketing efforts. WM's that get 400 emails a day rightly may feel differently. Don't feel bad though if you don't get a huge response. Can't just say "check me out", if you are going to market then be real, entertain me, tell me something useful, share something important or that I might want to know, of if you are really convinced that the match would be good then step out there and offer something free or an incentive.
Good Luck with the efforts.