IMHO a woman is always nude ... under her clothes
More seriously I think the problem is a professionnal dysformation that makes we always put marketing shit when we write site description and after a few rewriting it's not anymore really related to the site. That's an hard practice sticking to the content, especially when the content isn't good enough (I know you're gonna tell me if the content is no good, why do you make a site with it, and I'm answering because on the shop the thumbs were lying
).