Gifs - if the image has alot of colors, shades, etc, use jpeg. If the image is composed of say 2 colors, use gif.
Ads - If you're building a site to generate some bookmarkers, I'd avoid using too many ads on the warning page (see LOR's root). All depends on how sticky your site is...if people aren't coming back, or not going any deeper than the warning page, hell, post some ads there.
Like others said, I have no clue what your site is offering. Write some text or something and explain what people will get out of your site.
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