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With ours I've designed them as part text banner and part image and generally require webmasters to use them without modifications. However, I know some webmasters only use text links (as you outlined) and that is something we allow as long as it has the two links...one to our homepage and one to the actual category your site is submitted to. We've also recently added a pay feature (one time fee) for any submissions that don't wish to use a recip at all...
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