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Originally Posted by Halfdeck
What does the title of a free site earn me? With H1/h2, it earns me traffic from Google and Yahoo, which converts at 1:50 instead of 1:200.
The bottom line: Using a banner above the title is personal preference; I personally think it's a newb tactic similar to linking to a thumb and forcing clickthrus that generates no sales. Besides, it looks like shit.
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You can still get the benefit of a headline tag without it being the first thing in the html, or use css so it *is* the first thing in html, but appearing below the primary, most productive ad.
It only looks like shit if the design is shit
A banner alone is usually a waste since it's not 1996 anymore thats for sure.. but a nice table style ad works.
I'm tending to go on and on and on as I edit this post, so instead of all my reasons, I'll just agree to disagree.
