You've made a HUGE assumption
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...it is in their interest to refuse to list the the more profitable sites.
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That is 100% pure USDA prime bullshit.
It is in their best interest to list quality sites, so surfers will bookmark and return tomorrow. Long term that will result in more traffic and many more clicks the the LL owner's sponsor links. The notion that LL owners deliberately refuse to list sites to thin the competition for their own links is totally preposterous.