It would actually be a pretty challenging writing job.
You would want your message to be boiled down to about 3 statements, short and emotionally vivid. Easy to remember and repeat ideas, simple and direct, that could be passed around to counter the sound bytes that big media has perfected.
So, the core should be short, one fairly short page, that you could surround with supporting pages of explanation. The core should be as self explanatory as possible, tho, and make perfect sense without any of the additional writing.
Ideally, it should be newsworthy, good enough to stand being shown on CBS, CNN, and FOX.
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