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Why do we need a chip? Browsers currently have the capability in them today. Unfortunately no one seems interested in using them.
I know people aren't big fans of ICRA labels but I use them and I get emails every couple of months from some one unhappy because their kid purchased a membership to my site.
Doesn't IE support rating systems using ICRA labels today?
I'm happy to use meta tags and labels. I don't care what it is but sooner or later we'll have to use them so why not start now?
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