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One of the larger sponsors kept track of things for a while serverside and a pretty good percentage of people cancelled their trial before they even entered the website. I call those types habitual trialers. They will never sign up to a website for an entire month and all they want to do is get a cheap trial, cancel it, use a download accellerator to grab as much contet as possible and then move on to the next site. That segment of surfers you will never convert and they will complain if they do not have full access....but who cares about them anyways? They will never convert and chances are you are paying a webmaster for a join that never converts so good riddance to the surfer.
From my experience a small percentage will feel cheated even if you do not claim they get unlimited/unrestricted access. Some surfers have it in their heads that trials should be just like a full membership, just only a shorter period of time.
I think it would be great if there were no free trials, no unlimited access trials and a whole lot less free porn available on the Internet. The chances of all of that happening though are nil.
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