The feeling I get Toby is that it isn't acceptable for you or I to report the theft, because it isn't out content. Even though we can clearly see a hotlink or trimmed content or whatever, it is not ours so we have no technical legal claim.
It is apparently an acceptable business practice to ignore obvious or likely shady activity until the victim comes to and calls the police. In the mean time we can all just walk around the virtual body and act like it isn't there.
Alex
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