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I have done it for a long time and it's not as lucrative and more tricky than it once was. Not to mention horrible conversions. But so what. Every little bit helped. Typically you are looking at ratios in the 1:20k-50k range overall.
There are basically 3 ways (that i know of) you can get a p2p user from your video to your website:
1st way is the obvious way by watermarking your url clearly on the video (or picture in this method) and if they like what they see enough they will type in the url. Ratios are much better with this method.
2nd way is pretty shot now but there used to be a day when you could use MS script indexer tool to modify the wmv file to pop a url in IE at any point or multiple points during a video. I refer to this as "spiking". It still works occasionally but only on older WM players that have never been updated or ones that have their default settings changed. Now and for the past couple years the default settings have changed for WMP and the "run script commands when present" check box is now unchecked by default rendering this method not useless but almost useless.
3rd way is with DRM, and there are several different ways using DRM to get the p2p movie user from your clip to your website. Some tricky some not.
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