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Simon - what Ive seen in the last year is a great decline in what people will pay for a revenue producing site - that said, with no numbers to attribute to revenue, it would be more of a buyers liking what they see and offering something that makes you happy as mentioned before.
In the past, I would say that the upper end of what GG mentioned would have been a good formula for a paysite or something that had a good history of revenue (Ive seen it go as high as 24 times the average monthly income) and for free sites like tgps etc, its pretty easy to sell at 12 times the monthly rev.
Please PM me with the sites as I might be interested as well, and would also like to see the webalizer stats if thats possible?
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