Higherthiamin,
Yeah I appreciate that - merely pointing out that using Google Adwords as a guide isn't the best way to go about it as the comparison is using two related, yet fundamentally different things. One of my campaigns has a CTR of ~2% (1 click for every 50 impressions), so if we say the traffic is of the same quality then 0.1 cent is where the multiplication should start.
IMO, like cars, a developed website is always worth more in your hands.
Balls sorted
