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If you include a price in your sales pitch, and mention in any way people need to pay for service, you'll notice a drop in click-throughs but increased ratio.
Personally, I like to include a price for all sites I promote. No matter if its $1 trial or $35 a month, it qualifies a surfer as a buyer when he/she clicks on my link and thus making it easier for paysite tour to sell.
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