DD - lol - I can always count on you. I just thought it was apretty reasonable group of opinions. A lot better than I'd seen from a lot of the SEO (it's a bad word now - isn't it?) guys.
I bet there a pretty good amout of truth in it, specualtion or not, and yes - content IS king.
I know of no proof that #1 "has always been the case", but I subscibe that notion.
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