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Originally Posted by MrYum
I think option 2 gives a bigger overall picture 
How tough would it be to add rev/click to that run?
I try to ignore ratios these days...$/click seems to be more relevant. |
A little tougher for the revshare model but I've seen it done, just divide your monthly revenue from sponsor by monthly uniques clicks = rev/click. With a good revshare program this rev/click number should climb each month without increasing traffic due to your rebills accumulating.
A larger problem I think might be programs that don't count first page uniques. These will not show correct in comparison to programs that do show 1st page, so you'd need to count your own clicks or something there.