[Simon]

Darryl - One other thing you have to decide is whether you want more of that traffic, given that you could do something with it.

If you set up a little information site, like a "scatFaqs.com"* or something, you could probably get some decent traffic from the SEs. But that still leaves you with what to do with that kind of traffic once you have it.

Greenguy's suggestion would work with a more diversified faq site, like an "altFaqs.com"* or something, where you could get the traffic in from one term but hopefully show the surfer some other deviant (lol) act that both interests them and for which you do have sponsors lined up.

Simon

* Neither of those sites exist and the domains were available last I looked.