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Really, it depends on what your purpose is. I've always believed if your out to make a quick buck thats exactly what you'll make, a quick buck. But when that fast money dries up, you'll be looking for the next way to make another quick buck.
Whereas, by building something of quality, taking it a little more slowly and building up branding and trust with you customer (in this case the surfer) when it's all said and done you'll be farther ahead and have something that you can look back upon with pride.
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